Your Dream Beauty Duo

THE ULTIMATE 'BACK TO IT' RESET BUNDLE SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. The Co-Sponsors

These Sweepstakes Official Rules (the “Official Rules”) apply to The Ultimate 'Back to It' Reset Bundle Sweepstakes (the “Sweepstakes”), co-sponsored by (i) Gravitiq X, LLC, doing business as grace & stella, 99 Hudson Street, 5th Floor, New York, New York 10013 (“Gravitiq”), and (ii) Drybar Products, LLC, a member of the Helen of Troy family of companies (“Drybar,” and together with Gravitiq, the “Co-Sponsors”). Gravitiq will serve as the Sweepstakes administrator.  The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.

2. Eligibility

The Sweepstakes is open only to natural persons who are legal residents of the 50 United States or the District of Columbia and are at least 18 years old at the time of Entry. Employees, directors, and officers of either Co-Sponsor, their respective parents, subsidiaries, affiliates, advertising and promotion agencies, suppliers, and any other person or entity directly involved in administering the Sweepstakes, and the immediate family members and household members of each such person, are not eligible. An eligible individual who submits a qualifying Entry during the Entry Period is an “Entrant.” No purchase is required, and a purchase will not improve an Entrant’s chances of winning.

Before receiving the Prize, the potential Winner must provide any documents, information, or certifications reasonably requested by the Co-Sponsors to confirm eligibility, arrange Prize delivery, and satisfy tax or other legal requirements. The potential Winner may be required to sign and return a declaration or affidavit of eligibility, liability release, separate publicity release where lawful, and applicable tax documents within 48 hours after notice. Failure to do so may result in disqualification and selection of an alternate potential Winner under Section 8.

3. Entry Period

The Sweepstakes begins at 09:00:00 a.m. Eastern Time on September 23, 2026, and ends at 11:59:59 p.m. Eastern Time on October 6, 2026 (the “Entry Period”). Gravitiq’s computer is the official timekeeping device.

4. How to Enter

During the Entry Period, an eligible Entrant must complete all of the following to submit one entry (an “Entry”):

• Tag one friend in the comments on the Co-Sponsors’ designated Sweepstakes post on Instagram.
• Both the Entrant and the tagged friend must follow @graceandstella and @thedrybar on Instagram at the time the Entry is submitted and through Winner verification.
• Use the link in @graceandstella’s Instagram bio to complete the Sweepstakes email sign-up form, provide the requested information, and affirmatively select the consent option permitting both Co-Sponsors to receive and use the submitted email address for their respective marketing communications and as described in Section 12.

An Entry is complete only when all three steps have been completed during the Entry Period. The tagged friend does not receive a separate Entry solely by being tagged and must independently complete all Entry steps to enter. The Instagram account used to enter must be public or otherwise accessible to the Co-Sponsors during verification. Normal internet or mobile charges may apply. Completing an Entry constitutes agreement to these Official Rules.

5. Entry Limit and Conditions

Limit one Entry per person and Instagram account during the Entry Period. Multiple comments, multiple tags, use of multiple email addresses or accounts, or other attempts to obtain more than one Entry will not create additional Entries and may result in disqualification. Entries generated by script, macro, bot, automated process, or other improper means are prohibited. The Co-Sponsors may require reasonable proof that the person identified in the Entry controls the Instagram account and email address used to enter.

6. Entry Content

The comment and friend tag submitted as part of an Entry, together with the Entrant’s Instagram handle, are “Entry Content.” The Entrant represents and warrants that the Entry Content is lawful, does not inaccurately tag any person, does not infringe or violate the rights of any person or entity, and complies with these Official Rules and Instagram’s terms. Gravitiq may disqualify noncompliant Entry Content. By entering, the Entrant grants the Co-Sponsors a non-exclusive, worldwide, royalty-free license to reproduce, display, and use the Entry Content solely to administer, verify, advertise, and report on the Sweepstakes, except where prohibited by law. The Entrant retains ownership of the Entry Content.

7. Random Drawing; Odds

On or about October 7, 2026, Gravitiq, on behalf of the Co-Sponsors, will select one potential Winner by random drawing from all eligible Entries received. Odds of winning depend on the number of eligible Entries received. The Co-Sponsors’ decisions concerning administration, eligibility, verification, and selection are final and binding, subject to applicable law.

8. Winner Notification and Verification

The potential Winner will be contacted by direct message from the @graceandstella Instagram account on behalf of the Co-Sponsors on or about October 7, 2026. The potential Winner must respond within 48 hours after the direct message is sent and timely complete all eligibility and verification requirements. Neither Co-Sponsor will request payment, bank credentials, or credit-card information as a condition of claiming the Prize. If the potential Winner cannot be contacted, does not respond on time, is ineligible, declines the Prize, or fails verification, the Prize will be forfeited. Gravitiq, on behalf of the Co-Sponsors, may select an alternate potential Winner from the remaining eligible Entries using the same random-drawing procedure described in Section 7. The same notification and verification requirements will apply. Gravitiq, on behalf of the Co-Sponsors, may conduct up to three alternate drawings, after which the Co-Sponsors may elect not to award the Prize, subject to applicable law.

9. Prize; Approximate Retail Value

One verified Winner (the “Winner”) will receive one Ultimate 'Back to It' Reset Bundle (the “Prize”) consisting of:

Prize component

Estimated Retail Value (USD)

grace & stella Cleansing Balm

$35

grace & stella Cooling Eye Roller

$13

grace & stella 36-pack Hydrocolloid Pimple Patches, multishape

$15

grace & stella 24-pack Energizing Eye Masks

$40

grace & stella 24-pack Moisturizing Pink Eye Masks

$40

13-inch MacBook Neo in blush

$699

Drybar NEW Buttercup PRO Blow-Dryer

$229

Drybar NEW Detox Silk Dry Shampoo

$30

Drybar round brush

$40

Total estimated retail value (“ERV”) of the Prize: $1,141 USD. Actual retail value may vary. Any difference between stated ERV and actual value will not be awarded. Product colors, models, sizes, packaging, and availability are subject to change. The Co-Sponsors may substitute a component with one of equal or greater value if necessary. The MacBook is supplied by Gravitiq. The Drybar-branded products are supplied by Drybar. The remaining grace & stella products are supplied by Gravitiq.

10. Prize Conditions and Taxes

The Prize must be accepted as awarded and is not transferable, assignable, or redeemable for cash. The Co-Sponsors may substitute the Prize or any component with an item of equal or greater value if unavailable. The Co-Sponsors will arrange shipment of the applicable Prize components to a valid U.S. street address supplied by the Winner. The Prize may arrive in separate shipments. The Winner is responsible for all federal, state, and local taxes and for all costs not expressly included. The Co-Sponsors may issue required tax forms. The Co-Sponsors are not responsible for delays, loss, or damage after delivery to the carrier, except as required by law.

11. Publicity

Except where prohibited by law, the potential Winner will be required, as a condition of confirmation and receipt of the Prize, to sign and return a separate publicity release. Any use of the Winner’s name, city and state, likeness, voice, biographical information, Prize information, or statements about the Sweepstakes for advertising, trade, publicity, or promotional purposes will be governed by that separate release. Failure to timely sign and return the release may result in disqualification and selection of an alternate potential Winner, except where requiring the release is prohibited by law.

12. Privacy and Marketing Consent

The Co-Sponsors will collect information submitted or made available in connection with the Sweepstakes, including an Entrant’s name, email address, Instagram handle, Entry Content, consent selections, and information reasonably necessary to administer the Sweepstakes and verify and fulfill the Prize (collectively, “Entrant Information”). The Co-Sponsors will use Entrant Information to administer the Sweepstakes, verify eligibility, select and contact the potential Winner, deliver the Prize, prevent fraud or misuse, maintain records, comply with legal obligations, and, where the Entrant affirmatively consents, send marketing communications.

As part of the Entry process, Entrants will be asked to affirmatively consent to Gravitiq providing the email address and associated sign-up information to Drybar so that both Co-Sponsors may use that information for their respective marketing communications. The Co-Sponsors will each act independently with respect to their own marketing use and privacy practices. Gravitiq will process Entry Information in accordance with the grace & stella Privacy Policy available at https://www.graceandstella.com/policies/privacy-policy. Drybar will process information it receives in accordance with the Drybar Privacy Policy available at https://www.drybar.com/privacy-policy. Entrants may unsubscribe from either company’s marketing emails using the unsubscribe method included in those messages. Unsubscribing from marketing after a valid Entry is submitted will not invalidate the Entry, but Entrants must remain reachable for Sweepstakes administration and Winner notification. Administrative communications necessary to operate the Sweepstakes are separate from marketing communications.

Entrant Information will be retained for as long as reasonably necessary for the purposes described above and as otherwise permitted or required by law, and then deleted or deidentified in accordance with the applicable privacy policy. Privacy requests to Gravitiq may be directed to info@gravitiq.com; requests concerning Drybar should be submitted using its Contact Us webpage, available at Contact Us.

13. General Conditions

The Co-Sponsors may, subject to law, disqualify any person who tampers with the Entry process or operation of the Sweepstakes, violates these Official Rules, acts in a disruptive or unsportsmanlike manner, or attempts to obtain Entries through fraud or deception. If fraud, technical failure, unauthorized intervention, force majeure, or another cause beyond the Co-Sponsors’ reasonable control impairs the integrity or operation of the Sweepstakes, the Co-Sponsors may suspend, modify, or terminate the Sweepstakes and, if terminated, award the Prize by random drawing from eligible, non-suspect Entries received before the impairment, if practicable. The Co-Sponsors’ failure to enforce any provision is not a waiver.

14. Release and Limitation of Liability

To the fullest extent permitted by law, Entrants release and hold harmless the Co-Sponsors, Instagram, Meta, and each of their respective parents, subsidiaries, affiliates, agencies, suppliers, officers, directors, employees, representatives, and agents from claims, losses, injuries, liabilities, damages, costs, or expenses arising from participation in the Sweepstakes or acceptance, possession, use, or misuse of the Prize. Released parties are not responsible for lost, late, incomplete, inaccurate, misdirected, stolen, delayed, garbled, or undelivered Entries or communications; technical, network, platform, hardware, software, or human errors; unauthorized intervention; or printing or typographical errors. Nothing in these Official Rules excludes liability that cannot lawfully be excluded.

15. Instagram Disclaimer

This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta. By entering, each Entrant fully releases Instagram and Meta from responsibility arising from or related to the Sweepstakes. Entrants provide their information to the Co-Sponsors, not to Instagram or Meta. Any friend tag must accurately identify the person tagged.

16. Governing Law; Disputes

These Official Rules and the Sweepstakes are governed by the laws of the State of New York, without regard to conflict-of-laws principles. Subject to applicable law, any dispute arising from or relating to the Sweepstakes or Prize will be brought exclusively in the state or federal courts located in New York, New York, and each Entrant consents to their jurisdiction and venue.

17. Severability

If any provision of these Official Rules is held invalid or unenforceable, the remaining provisions will remain in effect, and the affected provision will be modified to the minimum extent necessary to preserve its intent and make it enforceable.

18. Official Rules and Winner List

These Official Rules will be available through the link in @graceandstella’s Instagram bio on behalf of the Co-Sponsors during the Entry Period and for at least 30 days afterward. To request the Winner’s first name, last initial, city, and state after verification, send an email to info@gravitiq.com with “Back to It Reset Bundle Sweepstakes Winner List” in the subject line no later than November 30, 2026. Requests will be fulfilled after the Winner has been verified, subject to applicable law.