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Creating feel good moments through exceptional beauty products.

Get to know us

At the very root of it all, we’re real people with a real vision. We value exceptional quality, transparency, and making people - all people - feel great about themselves. As a team, we always strive to have a positive attitude, an unparalleled work ethic, and an innovative mindset. Our top priority is always, always you.

At grace & stella, we are more than a beauty company. We are a night in, masking with your best friends. We are the cheerleaders to loving the skin you’re in. We make self-care simple and fun. We are reliable, trendy, diverse, and most importantly: real.

Adi And Kailee with Eye Masks on

Where it all began

Meet Adi and Kailee. A husband & wife - and also new parents - with a passion for clean, affordable and fun beauty products.

Launched in 2016, grace & Stella was built on a dedication for ‘feel good moments’, and the principle that these moments positively impact other aspects of life. Little ‘feel goods’ domino into big ‘feel goods’, and we’re here for that. Self-care goes beyond skin care—it’s about fostering meaningful connections with one’s self and having fun while doing it.

Kailee putting Eye Masks on Adi

April 2016: Dr. Pedicure Launch

November 2016: Grew product catalog

July 2017: Eye Mask Launch

January 2018: Dragons Den

April 2019: Jessica Alba shares her love for Eye Masks!

Summer 2019: All FabFitFun subscribers received Rose Spray

October 2019: Hit over 2 millions customers

March 2020: Foaming Face Wash Launch

June 2020: Nordstrom Popup

October 2020: Urban Outfitters

November 2020: Cloud 10 Beauty

Join the feel good club!

Being built on community and loyalty, we want you in our family. The feel good club is all about transparency, respect, and expression. And of course - there are perks.

Join Now!

Subscribe to our email list to be the first for exclusive discounts, offers, and beauty advice. Always fun, never spammy.

Get a chance to sample our products in exchange for an honest review. We value continuous learning.

Have the opportunity to select our next innovative new beauty product - because, at the end of the day, we do it for you. Hit us up and tell us what new products you’d like to see and what you’d like them to do for you. If we select your suggestion, you get a full year’s supply of that very product. We give credit where credit is due.

At grace & Stella, the sky’s the limit. Join our family and see what we’re all about.