At the very root of it all, we’re real people with a real vision. We value exceptional quality, transparency, and making people - all people - feel great about themselves. As a team, we always strive to have a positive attitude, an unparalleled work ethic, and an innovative mindset. Our top priority is always, always you.
At grace & stella, we are more than a beauty company. We are a night in, masking with your best friends. We are the cheerleaders to loving the skin you’re in. We make self-care simple and fun. We are reliable, trendy, diverse, and most importantly: real.
Meet Adi and Kailee. A husband & wife - and also new parents - with a passion for clean, affordable and fun beauty products.
Launched in 2016, grace & Stella was built on a dedication for ‘feel good moments’, and the principle that these moments positively impact other aspects of life. Little ‘feel goods’ domino into big ‘feel goods’, and we’re here for that. Self-care goes beyond skin care—it’s about fostering meaningful connections with one’s self and having fun while doing it.
April 2016: Dr. Pedicure Launch
November 2016: Grew product catalog
July 2017: Eye Mask Launch
January 2018: Dragons Den
April 2019: Jessica Alba shares her love for Eye Masks!
Summer 2019: All FabFitFun subscribers received Rose Spray
October 2019: Hit over 2 millions customers
March 2020: Foaming Face Wash Launch
June 2020: Nordstrom Popup
October 2020: Urban Outfitters
November 2020: Cloud 10 Beauty
Being built on community and loyalty, we want you in our family. The feel good club is all about transparency, respect, and expression. And of course - there are perks.
Subscribe to our email list to be the first for exclusive discounts, offers, and beauty advice. Always fun, never spammy.
Get a chance to sample our products in exchange for an honest review. We value continuous learning.
Have the opportunity to select our next innovative new beauty product - because, at the end of the day, we do it for you. Hit us up and tell us what new products you’d like to see and what you’d like them to do for you. If we select your suggestion, you get a full year’s supply of that very product. We give credit where credit is due.